Exclusive Live Briefing For Dentists & Practice Owners Across America: 
How To Navigate & Overcome The Growing Dental Profitability Crisis In 2025
Discover Proven Strategies To Scale Your Practice Profitability, Manage Rising Costs, and Gain The Ultimate Competitive Edge In Any Economic Environment. 

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This Special Event Kicks Off Live On:

May 2nd, 2025, 11 am - 1 pm EST
Virtual Seat Access: $29

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The American Dental Association surveyed over 1,000 dental practice owners, and the results are clear… 

Over 80% Of Dentists & Practice Owners Are Concerned About The Economic Future Of The Dental Industry.

Dear dentist,
Take a look at this graph:
These are the results from a survey conducted by the ADA on the future economic outlook from dental practice owners across the country.

As you can see, most are not very confident about the future economic conditions of their practice, the dental sector, or the US overall.

In fact, this recently released survey reveals some deeply concerning stats about the future profitability of the dental industry:
 62% report declining insurance reimbursements
(Source: ADA)
Insurance companies are increasingly underpaying compared to treatment value, delaying payments, or denying claims altogether, making it more difficult to get the revenue you’re entitled to. 
55% of dental practices report increasing overhead costs affecting their net profit. (Source: ADA)
Staff wages & benefits are rising due to labor shortages, dental supplies are up 10% in many markets, lab fees are rising due to material costs, and this is just scratching the surface. All of these rising costs are quickly eating away net profit, making it harder to scale & increasing overall burnout. 
48% of practices struggle with patient retention and competition from DSOs. (Source: ADA)
As if rising costs aren’t enough, it’s also becoming harder to attract & keep high-value, long-term patients.

DSOs & other large groups are investing big money to attract high-value patients away from smaller practices with offers that most dentists can’t keep up with.

In other words…

More dentists & practice owners are feeling the squeeze now than ever before.

And it’s easy to see why.

For many, the path to growth & profitability is no longer as clear as it once was.

And if you're struggling to confidently grow & scale your practice in 2025, then this is a huge problem.

Without a clear understanding of how to navigate these forces, it makes it impossible to be sure your practice is built to withstand any economic environment.

But what if I said there was a proven financial blueprint that any practice owner can install to not only navigate this economic uncertainty but also increase profitability as you scale?

What if I said there was a way to attract & retain world-class dental hygienists, dental assistants, and the team you need to operate at your best?

What if it was possible to break free from insurance companies consistently lowballing you or delaying/denying your claims so you get paid properly for the care you offer?

Well, after working with 200+ dentists & practice owners of all sizes – from $1M/year to $100M/year — I’m here to tell you it’s all possible without giving up equity or taking on unnecessary risk.

And during this live virtual briefing on May 2nd, 2025 I’m going to lay out the exact strategies you can use to increase the profitability of your practice(s), attract & keep incredible talent, and confidently scale in any environment. 

Meet Your Host:
Eric J. Morin, MBA

Eric J. Morin, Forbes Speaker and best-selling author, has spent two decades becoming the foremost authority on dental practice profitability.

His groundbreaking approaches consistently lead to explosive growth and substantial profitability improvements.

Eric has crafted the blueprint used by the industry's most profitable practices. Renowned for his energetic and engaging style at premier dental conferences, Eric shares impactful strategies proven to drive immediate and sustainable growth.

Here’s Exactly What You’ll Discover In This Exclusive Briefing

  • Immediate Profitability Enhancements: Concrete steps to increase cash flow starting today, instead of waiting for weeks or months.
  • Precision Scaling Frameworks: How to decide precisely when to scale and how to execute effectively so you can expand with minimal risk.  
  • ​DSO Competition Strategy: Proven tactics to outperform even DSOs in large markets, regardless of the current size of your practice.  
  • ​Talent Acquisition and Retention: Innovative methods to attract and keep world-class dental hygienists, dentists, dental assistants, and other key staff. 
  • ​Marketing Mastery: Targeted marketing strategies to consistently attract & keep high-value patients, even if you don’t have a large advertising budget.

You’ll Also Receive 2 Exclusive Bonuses 

Bonus #1: Signed Copies Of My 2 Best-Selling Books 

Dental Wealth 
Your roadmap to efficiently scaling your practice, maximizing financial potential, and building sustainable growth, packed with practical insights and actionable steps.

Financial Evolution 
A definitive guide for enhancing your practice's profitability and achieving financial freedom, featuring strategies and real-world examples from top-performing practices.

Bonus #2: Profitability Checklist PDF

After working with over 200+ practices, we’ve identified the key building blocks that make up a profitable practice — no matter how big or small.

Use this checklist to immediately see where you stand, as well as what strategic steps to take next.

What Other Dental Practice Owners Are Saying About Eric’s Growth Strategies

"I can say that it’s mind-blowing the changes that have happened in our practice. We have three locations and 50 employees now. It’s really impactful to know that whatever challenges we’re facing, we have someone in our corner."

– Dr. Julie Moseng
"In the first year, we saw about a 30% increase in revenues just by tweaking some changes."







– Dr. Kevin Dickinson
"Since I started working with Tower Leadership, my practice has exploded! We’re contracted to do more than double the business than when I bought the practice six years ago."



 – Dr. Michael Barno
"I can say that it’s mind-blowing the changes that have happened in our practice. We have three locations and 50 employees now. It’s really impactful to know that whatever challenges we’re facing, we have someone in our corner."

– Dr. Julie Moseng
"In the first year, we saw about a 30% increase in revenues just by tweaking some changes."

– Dr. Kevin Dickinson
"Since I started working with Tower Leadership, my practice has exploded! We’re contracted to do more than double the business than when I bought the practice six years ago."

 – Dr. Michael Barno

Our Profitability Guarantee

You’ll leave this briefing with valuable strategies you can use to increase growth & profitability across your practice(s). If you didn’t receive the value you thought you would, not only will we refund your $29 but we’ll also provide you with a complimentary follow-up session to address your specific challenges. 
    Frequently Asked & Answered

    Who Should Attend This Event? 

    Dentists & practice owners who are serious about significantly improving profitability and maintaining a competitive edge in today’s rapidly changing landscape. 

    What Specifically Will I Get From Attending? 

    Practical, actionable methods that deliver immediate improvements in profitability, strategic decision-making skills, and powerful tools for sustainable practice growth

    Why Should This Briefing Be My Top Priority? 

    In today's challenging dental market, actionable strategies that produce real-world results are crucial. This briefing provides exactly those insights, proven effective by top-tier dental practices.

    Who Is Eric J. Morin? 

    Eric J. Morin, Forbes Speaker and best-selling author, has spent two decades becoming the foremost authority on dental practice profitability. His groundbreaking approaches consistently lead to explosive growth and substantial profitability improvements.

    Eric has crafted the blueprint used by the industry's most profitable practices. Renowned for his energetic and engaging style at premier dental conferences, Eric shares impactful strategies proven to drive immediate and sustainable growth.

    Is There A Guarantee? 

    Yes. You’ll leave this briefing with valuable strategies you can use to increase growth & profitability across your practice(s). If you didn’t receive the value you thought you would, not only will we refund your $29 but we’ll also provide you with a complimentary follow-up session to address your specific challenges. 
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